MORE TO IT

MORE TO IT

It’s rarely just fashion. What about strategy? What about the meaning? What about the person wearing it? See, for me, there’s more to it.

Dig in with me one fabulous blog post at a time.

latest posts…
Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

How a T Shirt Created All This Conversation

If you’re as devoted to the internet as I am, you’ve been hearing the conversations south of parallel 49 around becoming woke, black lives matter, and the absolute ridiculous racist threats from the Trump campaign. It’s easy for Canadians to laugh at the absurdity and failings of our divided neighbours. But I urge us Canucks to not be so quick to judge.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Netflix Series The Get Down, Stranger Things, and Narcos Trigger Fashion Nostalgia

I’m not ashamed to admit that I am a binger. A full on Netflix binger that is. There’s something quite delicious – or perhaps just indulgent – about seeing every episode for a series at your fingertips. It's like having the keys to the kingdom. It’s just you, the couch, and a whole schwack of time hitting “play next episode” until you’ve wrapped the season. Ahhhhh.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

2016 VMAs: Domination of Female Artists

Before we welcome the last official long weekend of summer, eek, it’s time for the annual MTV Video Music Awards (VMAs) style review. There’s nothing like a sticky New York City evening to remind you what’s hot about summer and in music. This year's production was similar to past years: messy camera cuts, click-bait promotions, and naked “fashion.” Same, same aside I did however notice a shift. This year was totally dominated by women in entertainment. Giddy up!

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Rio 2016 Summer Olympic Fashion

I’ll be the first to admit that when it comes to most sports I’m at a bit of a loss. It’s not for a lack of trying. I played sports as a kid, joined rec leagues in university, and am a season ticket holder for the Stampeders. For me sports are more of a social gathering than a genuine expression of my personal passion for it. I have two exceptions: baseball and Olympics.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

The One Shopping Item That Got Away

When you hear the phrase, “The one that got away,” what do you think of? Long lost lovers that you parted ways with yet contemplate now and then? A pet that’s gone that you still mourn for many years later? Or even a vacation you decided to pass on because you feared going away for too long? Turns out I’m not romantic.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Product Placement Elevated By Kanye West and Balmain

I watched the new Kanye video/ Balmain ad and I liked it. It was not like so many other artist’s generic music videos. I was actually interested in it. I may be biased: thrilling visuals, diverse models in beautiful clothes walking in slow otion all set in black and white is so, so, so my jelly. Plus, Sia was featured.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Summer Blockbuster Movie Style

Every summer Hollywood hits us with their hottest blockbusters. Action, thrills, and big stars are thrust at us in hopes of capturing our hearts (and wallets). For the most part stars go out and do the media circuit: talk shows, meet and greets, and – of course – the red carpet movie premieres around the globe. Where there is a premiere there’s red carpet fashion. Now you’ve got my full attention.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Is the Stampede a Style Equalizer?

I was at a corporate event last week to kick off Stampede. While enjoy the bull busting a friend of a friend shared with me that she thought that Stampede was such a fun time for the city. I totally agree. What’s better than sunshine, midway junk food, rides, livestock, and well fitting jeans? Not much. 

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Dressing for Yo Self

Have you ever heard the question, “Who do dress for?” For me it’s a no brainer; it’s me of course. Not many others choose to wear many of the items I love dearly. Some are silly. Some are un-feminine (whatever that means). Some are just questionable. That got me thinking. How many of my beloved items are glorious to me but hideous to others?

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