Sarah G. Schmidt

Owner, Operator


Modus Operandi

I believe Life is too short not to LOOK and FEEL fabulous.
My goal is to find you clothes that fit, flatter, and make you feel great.

For nearly two decades I have worked in the wardrobes of personal clients, on commercial sets, helped make TV and movies, hosted charitable fashion shows, and have scoured the city for all the best shopping spots on every budget. I relentlessly endeavour to reveal the beauty, even in the most every day things.

When not styling, shopping, or speaking; I can be found indulging in - and challenging - fashion culture, volunteering at Dress for Success Calgary, or out and about in my gorgeous home neighbourhood of Hillhurst.

A little bit more about my story…

Imagined it: Played countless hours of dress up and Barbie as a child.

Watched it: Marvelled as my seamstress mother sewed gowns, performed alterations, and created doll clothes a plenty.

Navigated it: Survived the formidable, yet awkward, teen years exploring my personal style.

Expanded it: Concocted a plan to leave rural Saskatchewan to pursue a further education.

Studied it: Earned a Bachelor of Commerce in Marketing at the Haskayne School of Business.

Balanced it: Worked a plethora of service focused jobs while studying.

Hobby’d it: Assisted my personal network with styling and shopping.

Exacted it: Coordinated, managed, supervised, and directed client accounts in marketing and communication firms focused in integrated brand communications and creative services.

Legitimized it: Earned a Communications and Advertising Accredited Professional designation.

Absorbed it: Granted deep access to a variety of industries and businesses and I became fascinated by their nuances.

Refined it: Polished personal styling skills through a Fashion Styling certification.

Launched It: Incorporated my styling, shopping, and wardrobe consulting business in 2014.

Countless projects later, I’m still enjoying every bit of it.