MORE TO IT

MORE TO IT

It’s rarely just fashion. What about strategy? What about the meaning? What about the person wearing it? See, for me, there’s more to it.

Dig in with me one fabulous blog post at a time.

latest posts…
Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

How Can an Albertan Judge Think He Can Dictate a Child’s Wardrobe?

I am no stranger to hyperbolic language. I'm not a fan. When I heard the CBC headline, “Medicine Hat judges ordered 4-year-old not to wear girls' clothes in public,” I thought it was another media attempt at sensationalism. Turns out I was wrong. The details of the story are even more unbelievable than the click-baity headline.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Comedian Analysis: Three Reasons Why Amy Schumer is It

A couple weeks ago Amy Schumer was presented with the Trailblazer Award at the GLAMOUR Woman of the Year Awards. In her acceptance speech she used her brash, filthy language and deliberate, paced phrasing to entertain and thank her supporters. She, too, openly admitted her weight to the crowd. That’s trailblazing. 

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From SGS It By Sarah G. Schmidt From SGS It By Sarah G. Schmidt

Dove Asks Women to Choose: Beautiful or Average?

Given the choice between 2 doors would you choose “average” or “beautiful?” That was Dove’s latest campaign 's challenge in #choosebeautiful where it explored how women feel about themselves. In 5 major cities: Delhi, London and Sao Paulo, San Francisco, and Shanghai Dove constructed signs above the only two entrances into city buildings. Women self-selected and walked through either the “Average” or “Beautiful” door. Hidden cameras caught the footage.

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