Given the choice between 2 doors would you choose “average” or “beautiful?” That was Dove’s latest campaign 's challenge in #choosebeautiful where it explored how women feel about themselves. In 5 major cities: Delhi, London and Sao Paulo, San Francisco, and Shanghai Dove constructed signs above the only two entrances into city buildings. Women self-selected and walked through either the “Average” or “Beautiful” door. Hidden cameras caught the footage.