MORE TO IT

MORE TO IT

It’s rarely just fashion. What about strategy? What about the meaning? What about the person wearing it? See, for me, there’s more to it.

Dig in with me one fabulous blog post at a time.

latest posts…
Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

September Fashion Magazine Cover Bingo

Even though we are in the thick of summer, the fashion world is about to get all pumpkin spice latte on us. Soon we’ll be blasted with images of cosy sweaters, boots, and yes, hot drinks all set to a backdrop of turning leaves. The September issues are the thing, you know.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

The Joy and Sorrow of Fashion

Nearly everyday when I’m doing my usual Internet fashion scans I see headlines along the lines of, “Ahhhhhhh, the fashion industry is changing!” A look at the overhaul of fashion weeks, leadership changes, and the speed of collections all point as supporting proof to this evolution. Some of it is well overdue and some feels too drastic. What’s what depends on who you are and what you believe.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Diversity Analysis: Canadian Fashion Magazines VS. Canadian Population

As I swooshed through my hardcopies and online subscriptions, I started to notice something. An overwhelming majority of the subjects appeared to be non-visible minorities in the magazine. On the cover, in the contents, in the features and in the ads. This got me thinking, what is the distribution of visible minorities in certain Canadian fashion magazines? Further, how does that line up with the actual makeup of peoples of Canada? 

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